ECOVACS Group Continues to Lead in the Industry after 25 Years of Innovation

ECOVACS Group celebrates 25th anniversary aiming to build a borderless future covering multiple categories and use scenarios

^{ECOVACS Group, the world’s leading manufacturer of service robotics and smart household appliances, celebrated its 25th anniversary on March 11 at its headquarters in Suzhou, China.}

Founded in 1998, ECOVACS Group is committed to offering people-focused products that are designed to make life easier for people around the world. Over the past 25 years, the group has established a multi-brand strategy with ECOVACS ROBOTICS, TINECO, YEEDI, and KRUISEE. Today, it is still pushing the boundaries and expanding applications across multiple categories using advanced technologies. Now, the group’s customer base includes tens of millions of households in more than 145 countries and regions all over the world.

An industry pioneers with 25 years of innovation

Started as an OEM, ECOVACS Group is now a manufacturer and innovator with its own lines of products. The group has gone through three major transformations over the years: from manufacturing traditional vacuum cleaners to having an independent brand of robotic vacuum cleaners; from creating a single product to building an entire portfolio of home service robotics comprising robotic vacuum cleaners, robotic window cleaners, and air purification robots; and developing a multi-brand strategy with the launch of TINECO, YEEDI, etc. in parallel with ECOVACS ROBOTICS to expand its footprint across industries and use scenarios.

Through relentless innovation, the group has left a mark on different segments with its products and services.

As a pioneer and a leader in the industry of service robotics, ECOVACS ROBOTICS launched China’s first robotic vacuum cleaner DEEBOT in 2009 and has never stopped innovating ever since. The brand created the world’s first robotic window cleaner WINBOT and air purification robot AIRBOT. It also expanded from indoor to outdoor applications and from home to commercial applications with two groundbreaking products launched in 2022: robotic lawn mower GOAT G1 and commercial cleaning robots DEEBOT PRO K1 & M1.

Leveraging its strength in chips, motors, sensors, and software capabilities (e.g. AI, algorithms, and navigation systems), the brand is also striving to build an ecosystem of service robotics. Relying on its proprietary KRUISEE high precision lidar and multi-robot collaboration system HIVE, ECOVACS ROBOTICS is set to drive the industry forward and expand use scenarios from residential to commercial in the future.

Committed to engineering premium smart household appliances, TINECO has also been creating new categories with innovative technologies and aiming to make household appliances smarter and easier to use. In 2019, TINECO took the vacuum cleaner industry by storm with the launch of its first smart vacuum cleaner Pure One, which redefined home cleaning with an intelligent dust sensing technology. Later on, the brand extended the use scenarios of its products with the launch of a smart wet dry vacuum cleaner, an all-in-one food processor, and other products.

In addition to ECOVACS ROBOTICS and TINECO, YEEDI also aims to increase the breadth and depth of the robotic vacuum cleaning category with a wider price range and a bigger product portfolio.

Leading the effort to build a sustainable and borderless future

After building service robotics and smart household appliances for 25 years, ECOVACS Group, a visionary startup at the very beginning, is now a global corporation.

By pursuing global expansion, the group has established a global business network covering key markets such as the EU countries, the Asia Pacific region including Japan, and the U.S. As an industry leader in terms of market share, it has also put into place a comprehensive online + offline distribution network. Led by the group’s founder and chairman Qian Dongqi as well as vice chairman David Qian, ECOVACS Group has received various accolades in recognition of its commitment to customer satisfaction over the past 25 years.

While investing in innovation on an ongoing basis, ECOVACS Group also takes sustainability seriously when it comes to both production and people. For production, the group is committed to saving energy and reducing emissions throughout the lifecycle of its products while encouraging upstream and downstream partners to do the same. For its people, the group is keen to develop the employees on a long-term basis. It has set up an institute offering educational courses and programs on robotics, which are open to the public.

In the future, ECOVACS Group will continue to leverage its strong manufacturing and innovation capabilities to develop advanced technologies and products, to serve the real needs of users and customers around the world.